These are the advantages of the LinkedIn video feed
LinkedIn's video feed now offers users new ways to share information. At the same time, it offers us marketers numerous benefits that can have a positive impact on your marketing strategy.More authenticity: With the increasing use of AI-generated content, it's becoming increasingly important to appear authentic—especially in advertising. Videos give you the opportunity to convey your personality to your target audience in an unfiltered way, thus building a personal connection with them.
Increase your visibility: Publishing videos increases the organic reach of your LinkedInarmenia number datavideo posts. Why ? Because LinkedIn wants it. Currently, the algorithm (as with meta) favors native videos over other formats. This makes you visible, especially to people who don't yet know you. The increased visibility can generate more profile visitors, which, in the best-case scenario, also accelerates your follower growth.
Increased engagement rate: While the engagement rate of LinkedIn videos doesn't currently appear to be significantly different from other formats, we expect this to change in the long term. Experience shows that videos attract significantly more attention than static content, and users are more likely to interact with video content.
LinkedIn Video Feed: How it works
You're probably wondering how best to create a video for LinkedIn. Basically, you can follow the same recommendations that apply to TikTok and Instagram Reels.
Fortunately, LinkedIn also gives you a few tips on how to best design your video. But we wouldn't be us if we didn't
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