How we take on a new online marketing project in the agency
With a quick internet search we find countless articles on how to choose your online marketing agency if you have a business that needs online promotion. The advice is good and worth taking into account, but most of it refers to methods of evaluating the quality of the services of agencies outside of them, from the point that you do not yet know anything about their way of working and what to expect if you start a collaboration. We know it's hard for you to make the choice, maybe you've been through it a few times already, so we decided to pull back the curtain a little and show you 'what you should go through' as a customer, when you start working with a digital marketing agency. At the beginning of the relationship... They say that beginnings are the most beautiful, but also the most turbulent. We confirm without hesitation.How does this translate when it comes to getting started with a new online marketing client: a lot of time spent together (even through digital media: emails, calls, meetings, you know the drill...) thorough knowledge of the business and the expectations of each of you (the client and the agency) a lot of work to lay the foundation of this new relationship – preparing the strategy, setting up promotion channels, preparing the first materials, etc. But let's start from the zero point Phone Number Data of the relationship: First contact via GIPHY You, business owner or manager, contact the agency, by email or by phone, and convey your intention for a collaboration. It is essential at this stage that the person on the other end of the line, the agency representative, identifies the basic conditions regarding the match between you. To give you an idea of what they should quickly learn about you in your first conversation, here is our checklist for the first conversation with a potential client: We identify the type of business of the client and whether it falls into the niche in which the agency is specialized.
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For example, we at Netlogiq have specialized in e-commerce marketing in recent years, so we mainly focus on promoting companies that have a website through which they conduct online commerce. It is important that the online marketing agency in charge of promoting your business has experience in your type of business. We find out what the client's history is with regard to online marketing: whether or not they have advertised online before, whether they have worked with other agencies or specialists in the past, and what their experiences have been in general. Honestly speaking, if you will find out that the potential client has already changed several agencies or specialists in a short time, it is very possible that you do not want a collaboration. We find out what the client's macro goals are in terms of online promotion. Ex: sales, increasing brand awareness, etc. We find out from the client if they have (broadly) set a short-term (monthly), medium-term (for the current year) and long-term (for a period of several years ahead, where applicable) budget for online marketing .
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