Including the age range and gender of the custom audience you wish to target.
For example, a plumber conducting a hyperlocal campaign may want to bid on “plumber back bay” or “emergency plumber shawmut” as keywords if they’re trying to attract more business from these two neighborhoods. Conversely, this approach can also help you identify negative keywords to exclude from your campaigns. If our hypothetical advertiser were using the 1-kilometer radius settings above, it wouldn’t make much sense to bid on keywords like “plumber kenmore” or “24 hour plumber beacon hill” since both these areas are beyond the radius of our hyperlocal campaign. Obviously, you’ll want to target relevant keywords including “near me” in your hyperlocal campaign. Note that this should be in addition to your locally focused keywords, such as the potential ideas above. Just as you would with any campaign, you should use dedicated keyword research tools to discover new keywords that could be suitable for near-me searches.Hyperlocal Marketing in Facebook Ads There are few hard and fast rules Benin WhatsApp Number concerning hyperlocal social (HyLoSo?) marketing, but there are several things you can do to narrow the focus of your Facebook ads to target motivated prospects who are actively looking for businesses like yours. Local Awareness Ads There are several highly effective – and pretty cool – ways to target prospective customers with Facebook Ads, and one of the easiest is Local Awareness ads. This ad format was introduced back in 2014 and is aimed squarely at local businesses seeking to raise awareness of their physical location and drive foot traffic to stores. Getting started with Local Awareness ads couldn’t be easier.
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Simply select this ad format from the list of ad formats in the Ads Create tool, then enter the address of your business. (Note: you won’t need to manually enter the address if this information is included on your official business Page.) Next, you’ll see a visual representation of the coverage area of your Local Awareness ad, which can be expanded or reduced by selecting the desired radius in the drop-down menu to the right of the address field: Hyperlocal marketing Facebook Location Awareness ad example Image via Facebook As you can see, you can adjust other settings in this dialog box,
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