A man with multiple bloody
Ready to get started? Just sign up for your 14-day free trial today!Shock Marketing Campaigns: Good or Bad Idea? Rock Content Writer Rock Content Writer Content writer Aug 4, 22 | 5 min read ✓ Human crafted content Need content for your business? Find top writers on WriterAccess! Try for free A little boy screaming with a clear plastic bag pulled over his head. A little girl pushing a canary through a meat grinder.knives stabbed through the middle of his chest. While this may all sound like a parade of horror, it’s just another day in the world of shock marketing.Also called shock advertising, shockvertising, and sometimes Bahrain WhatsApp Number shock and awe marketing, shock marketing involves shocking the audience into paying attention to what your brand or organization has to say. It does this by stirring up emotions through different types of shock, such as: Impropriety Moral offensiveness Sexual references Disgusting images Religious taboos Why You Want It (or Not) You’d think no one would really want to be associated with things like canaries in meat grinders, but the Caribu Bitter chocolate company seemed to have no problem with it.
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They used it as a way to emphasize their product’s bittersweet flavor that’s meant for adults only, even following it up with an ad depicting a girl about to imbibe in a spoonful of poison. Caribu Bitter ads have also become one of the prime examples of shock marketing kicking around the internet, bringing notoriety to a Peruvian candy company that no one may have otherwise knew existed. Yes, getting people to pay attention to you amidst the massive noise is the main aim of shock marketing.
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