Well let’s break down some ideas that have the potential to generate rich snippets for educational institutions. have a schema type that allows us to tag the name and location of the institution to display the address in a rich snippet. Tags like: As for the courses themselves why not collect some reviews of each course from recent graduates? It can then be marked up using the standard comment mode.
Later combined with some additional tags to describe the actual person who left the review as a moible number data recent graduate. This can be done using: Name So now that we’ve got some reviews and ratings from recent graduates why not go a step further and create an aggregated rating using If resources were available another great addition on the course page would be a very quick introductory video for each course. This in turn can be done using schema to mark up the correct videos when used with video sitemaps.
Along with the other items described in this cool article, will result in video thumbnails being generated in search results. Here’s a quick markup for an architecture video: Highlight the exact title of the video Here are some other things that can bring rich snippets to educational institutions: Selling online book resources used in every course? This content can be tagged using a combination of book and product patterns. Do you run open day workshops on relevant courses? Great opportunity to use patterns. As for defining new item types yes.
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