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time for rich buyer personas, that's great. But what if you don't need to answer 150 questions to achieve this required level of understanding There's a better way. the same complete understanding that you can get by meticulously filling out a customer persona template, but as you'll see, they're great for diving into the mindset of your target audience members. Helpful. The three questions are: What is the first thing my customers think about in the morning What is the last thing my customers think about at night Why
These may sound overly simplistic, but they stick with me. There is a method to this madness. Buyer Persona Hack: The first thing your customers think of in the morning and night and why, says IamAaronAgius. Click to Special Database Tweet Carefully selected related content: The buyer persona you want to use: 9 important parts How to build buyer personas to increase sales What is the first thing my customers think about in the morning Think about how you wake up in the morning. What do you think first If you're like most people, you're likely thinking about what's on your schedule for the day. You may feel frustrated about going to a job you hate. Maybe you're stressed about a big presentation. Or maybe you're excited to spend time with your family or work on a project you love.
What is the last thing my customers think about at night Now, think about how you usually feel at the end of the day. Rather than thinking about the micro events of your next day, nighttime thoughts tend to occur on a macro level. You're not thinking about your planner schedule. You're wondering if you're happy with your life or if you need to make changes to everything from your social life to your career and more. Why The "why" question is a bit vague. People have different reasons for making choices and having the feelings they have. But digging into this question is what makes this exercise so powerful. Let's look at an example so you can see what I mean. meet mark Mark is a member of my marketing agency's target audience – he's a marketing manager for an enterprise brand. What is Mark's first thought in the morning When Mark rolls out of bed, he is worried. He has a big meeting with his boss (the vice president of marketing) and highlights how the department's performance looks to the
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