The number of companies outsourcing their content marketing

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Dstributed? There are many forms of written and visual content that businesses can leverage to achieve their goals, some more effective than others. Additionally, there are a multitude of ways to distribute this content, depending on where your target audience is likely to be located. So what proves to be the most popular? img-semblog img-semblog Given the importance businesses place on organic search results, it's hardly surprising that blog posts remain, by far, the most popular form of content. However, this type of content does more than just attract traffic. It also pushes users further down the content marketing funnel, which, as we've already seen, aligns with most businesses' lead generation goals.

This emphasis on lead nurturing throughout the funnel also Cambodia WhatsApp Number Data explains why email marketing continues to grow in popularity, as does the increased production of e-books and white papers. E-books, in particular, are a great way to nurture targeted leads, allowing businesses to demonstrate authority, grow their email list, and even directly generate revenue. To find out more, check out our guide to writing an e-book. Do companies outsource their content? Although it's a point of contention in some circles, outsourcing content can be a great way to achieve your content marketing goals. But how popular is this practice? And what are the most outsourced areas? img-semblog img-semblog.



Needs is declining, with less than a third using it today. However, among those that do, there is a massive increase in the need for content writing services, matching the demand for blog posts, e-books, case studies and other formats of content. At the same time, more and more content professionals are offering their services remotely , allowing businesses to benefit from greater choice and better quality. The services of video designers and animators have also seen a surge in demand, suggesting that companies are more willing to outsource creative roles. Cost is also a factor to consider, with specialist positions of this type generally being more expensive to fill on a full-time basis.