This organic filter is used through most

mdh673558

Organic Search’ filter For most reports in GA4, we’ll need to filter to organic search results using the Add filter feature at the top of the dashboard. Add filter A filter column will appear on the right side of the dashboard. Depending on whether sessions or users are preferred, we’ll choose Session default channel group or First user default channel group as the filter.

Select exactly matches, check DB to Data Search, and then click Apply. Filter settings  of our local SEO dashboards in GA4. Thresholding Google’s out-of-the-box reports often apply thresholding, indicating data is a sample. Thresholding The “Caution” symbol in this report indicates that Google is presenting an aggregate representation of our data rather than exact numbers.



In GA4, data thresholding is implemented across numerous key organic reports to anonymize users’ privacy. Anonymization usually happens when something can be inferred about the user, like when there’s limited data or if the demographic information about users is too detailed. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.