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When choosing an outsourcing company

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Pay attention to whether they have a system in place to carefully listen to your strategy and requests, such as ``they will work with you on strategic design'' and ``they understand what you are looking for.'' For example, if you want to increase inquiries about your company's services, the articles you create should not only have the ability to attract customers such as SEO measures, but also ``promote the attractiveness of your company's services that will lead to inquiries.'' We need "motivation to encourage inquiries." If the above requirements are not met, the number of article views will increase, but the final conversion, which is inquiries, may not occur.

Is the production track record sufficient? When comparing article outsourcing Phone Number List companies, be sure to check the production track record of potential outsourcing candidates. Services with little production experience or no recent production experience are likely to have problems with their work or have no knowledge accumulated within the company, and may end up delivering articles of lower quality than expected. . Even if you check the production results, you should not just accept what the outsourcing company tells you. Specifically, it would be best to ask as much as possible about the following, and if none of the items apply to you, you should postpone the request.



Do they have experience producing work in the same or similar genre to the theme they are considering ordering? Are there any articles you have created in the past six months that have ranked high in search results or increased traffic? Are there any media outlets that produce and deliver articles over the medium to long term? Do you have highly specialized writers? In particular, for BtoB businesses and companies considering outsourcing articles on topics that require specialized knowledge such as medicine and law, an important point when selecting an outsourcing company is whether they can assign highly specialized writers. Google's search engine uses "EEAT" (Experience, Expertise, Authoritativeness, and Trustworthiness) as the most important criteria for evaluating page quality. ``I think many creators have become accustomed to hearing the word ``EAT.''

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