Convenience Just as shopping is a social activity

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resolve this doubt, Webrooming has arisen and in this post we will explain everything about it . Read until the end! What is Webrooming? Why is it relevant for Marketing and sales strategies? Webrooming vs Showrooming: Differences How to take advantage of the ROPO effect to boost business? ADVERTISEMENT What is Webrooming? In simple words, webrooming is all those browsing actions that the user performs within a company's website looking for products, but only purchases in the physical store instead of ordering them online.


You will surely wonder — what is the reason for this behavior? —, well, using Phone Number List webrooming, customers can view the items before physically approaching the store through research that allows them to understand how the product/service will help them in their daily lives . For retailers, it is a sales methodology that will help them generate more engagement, even before consumers walk through their doors. Why is it relevant for Marketing and sales strategies? If we take into account the latest report from Hootsuite and We Are Social that indicates that 81.5% of Mexican consumers use the Internet to search for products before purchasing them, it is clear that webrooming has become an ideal Marketing and sales strategy for many.





These are the main reasons for this trend: Convenience Just as shopping is a social activity, it is also an exchange. However, the consumer of this century does not have much time to travel and go to a physical store just to ask something about the product. Webrooming has emerged as a trend as it is easy for them to visit the website of any business and see the products they want to buy. When they reach their purchasing decision, they approach the physical location and finalize the deal having all the information. Price comparison As we mentioned at the beginning, competition between companies is tough.