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Content as a tool to discredit the competition It is better for a company to have one direct, well-known competitor than several small, unknown ones. Someone much smarter than me said that we should keep our friends close and our enemies even closer… Another thought is that it is better to polarize the dispute and have only strong opponent. Think Apple and Microsoft, Coca Cola and Pepsi, and, of course, Bolsonaro x Lula. Digital influencers know that having haters is as important as having followers. Because, in the crooked way our minds work, there are people who religiously follow people they don't like just to have a basis for speaking badly. And the number of followers only
increases. Creating content is a lot of work. In times 1000 Mobile Number List of make-money-while-you-sleep messages, imagine piles of money and they will materialize, real work is discouraged thinking. So, let's put an end to the laborious strategy and get back to selling illusions. Is easy. First, discredit the “enemy”, then inflate the market with false stories and shallow justifications and maintain your status as a promoter of empty ideas. If it doesn't work, retract everything you said and say it was a provocation. It works very well for unscrupulous politicians and sellers of magic formulas. It also works for the strong battle between traditional media and digital media. Every soap opera has a stigmatized
digital influencer or an unscrupulous blogger, in addition, is fake news, unchecked or frivolous. A similar battle between traditional advertising and digital marketing has been much less successful. Ultimately, if there is an option to produce original and relevant content and use new possibilities to boost your business, opt for the new one. Be willing to go against the grain Some time ago an article by Mark W. Schaeffer, called Content Shock, talked about the unsustainability of Content Marketing .
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發表於 16:29:50