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Neiman Marcus If we think about the fashion industry, for example, we have the case of Neiman Marcus , the luxury beauty, shoes, handbags and fashion store in general, which created a loyalty system giving its customers 2 points for every dollar spent in the store. Since the purchasing experience has an emphasis on exclusivity, the idea is to advance through several levels, with there being 5 initial levels and 3 luxury levels. Members of this select club benefit from personalized offers and exclusive events, plus all the fun part of taking advantage of score-boosting offers.
The more exclusive your membership level, the more exclusive the benefits Phone Number List will be, including dinners at high-standard restaurants and personalized trips. All of these benefits are managed through your Perk Card . 3. The North Face The North Face's VIPeak program is a great example of how knowing your audience and working with that knowledge always pays off. The North Face also has a points-based rewards system, like in the example above. However, as a brand focused on outdoor clothing, they also promote special events and award points for those who attend them, such as a healthy walk. It's the perfect combination of engagement and loyalty.
Starbucks Starbucks couldn't be missing from our list, the coffee company that has made a personalized experience a competitive advantage . To continue his success, he added a loyalty plan to his famous customer name in the cafe. Implementing a loyalty plan has a minimal cost thanks to digital possibilities and its impact is enormous. In the case of Starbucks, just by registering you get the Green level with some exclusive benefits, such as finding out about launches beforehand. If you collect 200 stars you level up and become Gold which qualifies you for new benefits. With Starbucks it is no longer about simply having a coffee, but also about collecting stars .
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