Joining the IKEA Family gives members access to both free and paid offline workshops and events that they can attend with their entire family. Brand community IKEA community web page Source Make it extremely accessible Your community should be easily accessible. If hosted on your site clear signposting from the homepage product pages or during the checkout process can direct more traffic ensuring users know the community exists and its benefits. Run crosspromotion campaigns Employ branded hashtags or initiate challenges that blur the lines between different platforms. This crosschannel approach not .
Only maintains consistent brand messaging but also exposes a broader audience to your brand community roping in potential new members.Brand communities work best as part of an interconnected marketing strategy. Get of the Email Databest digital marketing tips ever to enrich all aspects of that plan. research found that brands that succeed at building brand communities employ five key strategies Understand their communities Craft engaging brand narratives Highlight flagship products Foster discussions across platforms Simplify the buying process. These strategies collectively promote the creation of a selfsustaining community flywheel.
Here are stellar brand community examples that epitomize this phenomenon in action LEGO Ideas LEGO Ideas is a platform where fans can share their creations enter challenges and showcase their proposals for new LEGO sets. The most popular designs determined by community votes may get produced by LEGO. Brand community Lego online community Source The community provides a direct line for fans to be involved in product development fostering a sense of ownership and collaboration. GoPro GoPros online community is centered around two conceptscreating usergenerated content and offering communityled customer support. Usergenerated content routinely gets shared on GoPros official Instagram
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