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” They’re short and straight to the point. Featured Snippet of However, let’s say you already know about aggregate rating schema and instead you want to learn how to integrate it onto your site. Then, you could use the keyword “how to add aggregate rating schema with coding”. It’s longer, but that extra info is needed for Google to understand what you need. If you want to learn more about this, check out our chapter on SEO Copywriting: Art and Science. Chapter 2: Wordsmith vs. Wordplay SEO Copywriting And Being A Wordsmith Now that you’ve figured out your audience, search intent, and keyword, you’re ready to write.
As I mentioned earlier, SEO copywriting is all about finding a balance between what searchers need and what search engines are looking for. Writing Your Content First, let’s talk about your content. How long it will be should depend on your target audience. Let’s say CY Lists you want to target people needing help with an overheating engine. They won’t have time to sit and read through a 2,000-word article. You need to give them tips that they can digest as fast as possible, in a format that they can read easily. Featured Snippet Of A How-To Article At the same time, you have to take note of your tone. In this situation, you wouldn’t want to read an article written like a scholarly essay, would you?
You want something straight to the point. With short sentences. And that is conversational and easy to read. Writing Your Headings Speaking of formatting, let’s talk headings. Header Tags are used to help Google understand the hierarchy of information on a page. The H1 is usually the title, which in this case could be “What To Do When Your Car Overheats”. The H2 are your subheadings, these can be used to help feed searchers information faster. These could be points such as “Pull Over”, “Add Coolant”, and “Call For Assistance”. H3s, H4s, H5s, H6s, and so on will be used for additional information. For example, your H3 could be a section about “How To Add Coolant To An Overheating Car”. Writing With Keyword Integration Lastly, but definitely not least, we have keyword integration. Keywords are one of the most important factors in a page.
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