Stay away from doctors

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Consider consulting an inbound marketing professional now to develop a strategy for your promotion and sales activity, and to avoid any problems that may arise. To ensure that end customers choose what really attracts them, a tactic and a plan must be put in place to create the desired impact on them. Medicines and par pharmaceuticals play a fundamental role in health and its maintenance. For this reason it becomes important to correctly inform doctors, prescribers and pharmacists. But who and how should carry out this role effectively and with the right tools? Pharmaceutical and parapharmaceutical companies can and must undoubtedly make their contribution.

The relationship between healthcare professionals and the pharmaceutical (and parapharmaceutical) industry is often controversial. It is very important that medical personnel, prescribers or pharmacists do not put their own personal interests (or those of pharmaceutical companies) before the web designs and development service interests of their patients. It's all a question of ethics. At the same time, while healthcare personnel have direct responsibilities for the health of their patients, pharmaceutical and parapharmaceutical companies have the task of helping them achieve their goals through the development of new products and therapies. Patients' suspicions A large part of sales in the pharmaceutical sector is made through medical sales representatives.



Who visit doctors, prescribers and pharmacists to propose new drugs and recommend their prescription. In the past, these figures could offer dinners, holidays, tickets to sporting events or give particularly relevant gifts to doctors and prescribers to convince them to prescribe certain drugs. Hence the suspicion of patients who fear that doctors, prescribers and pharmacists may be excessively influenced by this practice and that they may not operate in the interests of their customers. The current regulation prohibits these dynamics and allows medical representatives to leave doctors and prescribers only product samples and minor gifts such.