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It would be appropriate to compare the acquisition costs from different sources with their lifetime value. For some traffic sources (especially social and paid advertising) this can be a feasible operation and, in this case, audience acquisition costs should be lower than their LTV. Alternatively, you can also focus on a balanced mix of different traffic sources and user acquisition channels.

Publishers' rates change over time and are also influenced by how Phone Number List users respond to the ads they see. To increase website revenue, publishers need to diversify traffic sources, adding those that generate more responsive visitors and trying to convert them into direct traffic, the most loyal audience segment. To retain users, the best strategy is to know the target readers who come from the highest.



Converting traffic sources and regularly  this audience. When combined with other inbound approaches, such as email marketing, SEO optimization, internal content recirculation and content promotion, etc., websites can achieve remarkable results in building their most profitable audiences. Future trends for audience acquisition The traffic channels remain the same.