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There may not be enough interest in the specific question - and your competitors have long been aware of this. So don't just trust your gut feeling. Use market analytical procedures ( market research ) such as surveys or interviews. When you produce content, it's not just to attract readers, but ideally to establish yourself as an expert in your industry . It is therefore advisable not to define your niche too broadly. Dare to specialize your contributions – including in your target group approach . In which area do you have highly specific knowledge that you can impart to specific users? And what sets you apart within your industry?


Find content niche If you take all three aspects into account: the information needs (target user), your expertise (specialization) and your industry (main topic), you will know what you should specialize in in order to optimize your key figures with your content. And as always in online marketing : monitor your progress . Just because you can currently profit in your chosen niche doesn't mean you're free from optimization . Quite the Phone Number opposite. Carry out regular content audits to maintain the successes you have gained in the future. Avoid copy and paste Regardless of your thematic niche, you should keep one thing in mind: simply rewriting texts will only increase the content shock. Unique content is and remains the proven means of achieving long-term success online - regardless of the question of how much capacity you put into appropriate marketing. New call to action Content shock in B2B marketing In the B2B sector, content shock is more distant than in the B2C sector . In many places there is even a need to catch up in the benefits of content marketing.





However, you should not ignore further developments. Positioning yourself with the highest quality content right from the start will enable you to be found by your target group in the long term and to outshine the competition. Advidera is your content marketing agency from Cologne ! Together with you, we will get your performance on the right track. Frequently asked questions What is content shock? Content shock is the moment when the amount of content produced exceeds the user's consumption capacity. Where does the term content shock come from?