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Discoverability Search engines find new content by revisiting pages they already know and checking for new links. Search engines revisit popular pages more often than unpopular ones, so getting backlinks from popular pages can help your content be discovered faster. 3. Referrer traffic Backlinks exist to direct people to useful resources. So it's clickable. When someone clicks a link to your website, you get referral traffic. What are the conditions for good backlinks? Not all backlinks are created equal. Here are just a few of the many attributes that contribute to the quality and usefulness of backlinks.
Relevance Google places a high value on highly relevant backlinks because people are more likely to Bolivia Email List click on them. This is what the ``Rational Surfer'' patent says. What does this actually mean? If a plumber receives backlinks from two pages: one about cats and one about boiler installation, the latter might be the most valuable one. This idea also plays out at the domain level. Readers of plumbing.com are more likely to click on a link to a plumber's website than readers of cats.com. authority Backlinks from strong web pages usually convey more "authority" than backlinks from weak web pages. We've studied page-level authority several times and found a clear relationship with organic traffic. Note : URL Rating (UR) is Ahrefs' proprietary page-level authority metric. It is scored on a relative scale of 0 to 100. In other words, backlinks from strong pages don't necessarily convey more authority. Google's original patent states that authority is divided evenly among all outbound links on a web page.

This means that if two pages have backlinks, and one has more outbound links than the other, the link from the page with fewer outbound links will convey more authority, all else being equal. That's it. Is it really that simple these days? Probably not. Google has quite a few patents describing various ways to add value to backlinks. Additionally, internal backlinks also contribute to a page's authority. Related articles you may want to read : Internal links for SEO. A practical guide to simple SEO strategies in 2019 (“cutting out” method) traffic Backlinks from high-traffic pages typically send more referral traffic than backlinks from low-traffic pages. That's obvious. The question is, do backlinks from high-traffic pages have a more positive impact on rankings than backlinks from low-traffic pages? This is a question we recently tried to answer .
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