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These guidelines, essentially, outline the core conditions, performance benchmarks, and webpage elements that best determine overall quality. Google has hired thousands of volunteers to engage with, and subsequently rate, numerous sites around the web. After visiting, they’re encouraged to rate each website within multiple categories. It’s important to note that both positive and negative ratings provided by Quality Raters don’t impact a website’s position within Google search results. Not directly, at least. In essence, Quality Rater feedback follows a structure based upon a sliding scale.

The scale contains nine values, from “lowest” to “highest” per category rated. The overall ratings are combined, averaged, and later processed by Google’s machine learning algorithms. Via this process, Google can then further refine the Denmark Phone Number Data algorithms it already uses: better gauging the quality of website content, UI navigation, and overall ease of use. The Quality Score At Large: E-A-T Because Google always ranks webpages after algorithmically determining their overall quality, page quality is ultimately defined by its importance as a search result. Page Quality Rating, or “PQ,” for short, is the overall grade determined by Google’s Quality Raters. Quality Ratings, more or less, define how well a website achieves its purpose, so to speak. Determining Purpose “Purpose,” of course, differs from website to website.



While an e-commerce site’s purpose might be dictated by ease of navigation and product identification, an information hub’s purpose might be determined by multimedia quality, content spatiality or even indexing. The overall purpose, in any event, also tends to be a summary of a page’s quality of hyperlinks, creator expertise, and brand citations. Understandably, a score indicative of a webpage’s ability to serve its purpose can be pretty impactful. Safety Standards Naturally, Google places a lot of weight on a webpage’s digital safety.  malicious code, link reroutes or even excessive or invasive ads can reduce a webpage’s perceived quality. This is a standard Google practice, of course, and to be expected in any rating process Google employs.