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Knowing the context to invest in marketing First of all, we must take an introspective look at our own organization. How are we spending the Marketing budget Here, simplifying there are three optionsHow investing in Marketing is something your boss wants to learn A The classics . We do the same marketing as years ago events, media advertising, merchandising and attendance at an event. Good news. The world has changed and we have a compelling argument to use. B The Lone Rangers . We have begun to digitize. We carry out online actions, but isolated from the companys strategy and neither the General Management nor the Commercial Management know well what we do.
Those who are almost there. We have a digital strategy . Of course, everything goes A Complete List Of Unit Mobile Number List through its own channel. LinkedIn, emailings, the Blog, Twitter, even Instagram Stories. We have the base, but we lack infrastructure to be able to get even more performance. . Prepare the audience That is, to our boss. We have to make sure that he understands what Inbound Marketing is and, above all, its benefits. We cannot miss talking about The paradigm has changed . We are not the ones who are going to chase potential clients. through the interesting and valuable content that we are going to create, are the ones who are going to come and ask us for information. Automation.
Lets leave the sales and marketing team for the really important things. We can automate the rest confirmation emails, recommended content, followups, lead qualification scoring, workflows. From when a lead comes in through a LinkedIn or Facebook ad, until it is assigned to a salesperson. All in One. More Integrated. More Measurable. More Return . All digital marketing campaigns integrated, for example, in HubSpot . A single platform to control expenses and returns of all our digital activity. . Find a trusted supplier Once we are clear that Inbound Marketing is our strategy and that we know all the implications that our project entails, we always need to go hand in hand with experts.
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