This is the basis of Content Marketing

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That's the truth. This is our opinion. And you, what do you think? The democratization of access has reduced the barrier to entry, and has also caused the popularization of exaggerated reactions, strange interpretations and fake news, so it is up to you to be a source of original, relevant and verified content. You qualify your audience to the same extent as you increase the quality of your content. , a key strategy in digital marketing. Digital Platforms Digital platforms can be


of different types: Offer of Platforms Music Deezer, Spotify, Itunes… Video Youtube, Vimeo… Audio (Podcasts) Itunes, Soundcloud, Google Podcasts… Online courses Udemy, Coursera, Hotmart… Presentations (in Power Point) Linkedin SlideShare Lives Youtube, Instagram, Facebook… E-mail Benchmark Email, Mailchimp, E-goi… Games Steam, Origin… Infoproducts and affiliates Hotmart, Monetizze, Clickbank, JVZoo… Wuhan Mobile Number List Content Medium, Linkedin Pulse, Twitter… Social media Facebook, Instagram, Snapchat… Groups Linkedin groups, Facebook… Relationships Tinder, Grindr… In-person Meetings Meetup Why Be Multichannel? Platforms expand the exposure of





content, brands and any efforts in the digital environment. Content derivation is the work of taking content to different showcases. The crux of the matter is in the presentation. It’s not enough to take your content everywhere. You have to be on all platforms, but with a speech that makes sense to the users of each of them. This is because the way users of each platform want to consume content is different and specific. For example, the type ofpublicusing a gaming platform is completely different from using social networks. Even within platforms that provide the same type of service, expectations are different.