What is content curation?

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The term content curation comes from the art world. Specifically, the content curator was the person who was dedicated to making works accessible to the general public that, otherwise, they would not have been able to enjoy. However, the functions of the curator in an environment in which we have an increasing amount of information have changed. Now his mission is more like tracking down relevant content and transforming it by adding value. As? That's what we talk about next.

What is content curation?
Through content curation we select and add value to pre-existing content that is valuable to our audience . We discuss it and present it to our audience; That is, we distribute it as part of our content marketing strategy . However, curating is not the same as reposting. In fact, think about these two assumptions:

If we publish someone else's content without credit , we can fall into plagiarism, passing off content as ours that in reality is not.
But if we publish and credit someone else's content Mexico Mobile Number List without transforming it and adding value to it, we are wasting the opportunities that content curation offers us on a commercial level.
That is why the figure of the content curator is so important , who is responsible for the following tasks:



Find the content that your audience is interested in.
As you know the reasons why the content is relevant, you comment on it, compare it with others similar or on the same topic and in some cases extend it; that is, it transforms it.
Finally, it spreads it on the appropriate channels, so that your brand gains authority in the market.
Finding, transforming and disseminating are the main functions of the content curator. On the other hand, this process should not forget the creation and dissemination of content that generates conversions , that is own and of quality, since they are the cornerstone of any content strategy.

5 types of content curation
Back in 2011, Rohit Bhargava , who is considered the creator of the term, or at least the concept, content curation, defined the five ways to carry out this strategy. They are the following:

Aggregation : with the aim of saving search time for the target audience (added value = time), aggregation consists of gathering all the relevant information on a given topic in one place.
Distillation : When you distill content, you extract its most important points and publish them in a new, shorter and more focused piece.
Elevation – By detecting trends, elevation allows the specialized content curator to place a brand ahead of its competitors. Great analytical skills are essential.