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The growth marketing specialist, for his part, leads organic campaigns to reach his target. He analyzes and studies clients to develop strategies that will take effect more slowly, but in a lasting way. Its goal is to gain AND retain customers. The need for data For growth hacking, growth is essential. The idea is to launch massive, global campaigns, then refine them afterwards. Virality is at the very heart of this strategy even if it means acquiring lowqualified prospects initially. A growth marketing strategy requires prior analysis. It relies on data to launch targeted, personalized and more efficient campaigns.
This is why growth marketing generally follows growth hacking. How to do growth Albania WhatsApp Number marketing? Presentation of the AARRR framework AARRR is the acronym for Acquisition, Activation, Retention, Recommendation and Revenue. An essential tool for understanding your customers, the AARRR framework highlights the purchasing journey and helps you optimize your sales funnel. Each step must be treated and measured separately to maximize your conversion rate. Lets take a look at these levels that make up your sales funnel!
Acquisition attracting customers This is the stage at which the customer discovers your site or your brand. It is important to consider the acquisition part holistically. This means not only analyzing the volume of site visitors, but also understanding how they land on your site and what their behavior is afterward. Regarding the acquisition, you must ask yourself three fundamental questions Which channel generates the most traffic? Which channel generates the most qualified traffic, the one that obtains the best results in terms of conversion? Which channel has the lowest customer acquisition cost? The goal is then to focus your acquisition efforts on the best performing channels andor improve those that are not achieving the expected results.
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