Translation consists of transposing any content into

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Translation: some in-depth details  another language: brochures, legal , scientific documents . It will constitute a first step towards localization, because it already involves a cultural dimension in the sense that the language used, the turns of phrase or even the idiomatic expressions will be specific to the country in question. What does localization involve other than translation? Localization is first of all the act of adapting a product, software, a mobile application , a text or even a website to a geographical area with regard to various technical, natural, cultural, economic and social factors.

READ ALSO Video subtitling: opportunity to seize More concretely, by localization WhatsApp Number List we mean increased knowledge of the culture of the country in question in order to best target the expectations of a market. What should we take into account in localization? Cultural references: it is essential to know the habits, traditions and customs of the target country. Colors and illustrations: depending on the audience in question, we will not use the same colors or the same images at the risk of going the wrong way. For example, if the target market is Asian, then we will avoid using white in abundance , because it is synonymous with death and mourning, unlike in the West where it represents the perfect balance.




The same goes for green, which in the United States is equated with wealth and glory while in China, it is a symbol of betraya Also pay attention to images, for example thumbs up is equivalent to a crude insult in Iran. Adapted slang: several countries can very well speak the same language as is the case in the United States and England with English, however these two countries will not have the same way of speaking in terms of vocabulary, as grammar or even spelling. The same way for Spanish; in Spain and Latin America, Spanish will not be the same, so you will have to be careful how you express yourself. An adaptation of currencies, times, dates and units of measurement: these points are essential for total consistency with the target market. Knowledge of current events and.