Adding high-quality content is the best way to avoid penalties caused by Pan

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Make specialized knowledge easier to understand You can improve your site's reputation by explaining your specialized knowledge and content in a way that anyone can understand. If you provide content that is easy for users to read, you can expect it to spread on SNS, which will help improve your site's reputation. In addition, as the quality of content with an emphasis on EAT has come to be sought after, the use of difficult technical terminology has increased.


EAT is a coined word that takes the initials of the words Expertise, Authoritativeness, and Trustworthiness. For example, articles written by experts in the field, such as financial articles written by financial Hong Kong Phone Number planners and medical articles written by doctors, are highly ranked by Google. EAT also requires ``explaining facts in an easy-to-understand manner even to beginners,'' so it is important to express specialized knowledge in an easy-to-understand manner to the extent that users can understand it in order to improve the site's reputation.



Related article: What is EAT important for site management and article production? Thorough explanation of countermeasures and tips content marketing What is EAT important for site management and article production? Thorough explanation of countermeasures and tips 2021.02.26 Make it visually easy to understand An article that is visually easy to understand using images and charts will be easier for users to read than a page that is entirely made up of text.