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Demand generation HubSpot infographic content download One of HubSpot’s most successful content downloads, which has been downloaded thousands of times. Firstly, it creates a sense of trust between your audience and your brand, which means they’re more likely to come back to your content or your website. Secondly, it reflects well on your brand – so much so that enthusiastic prospects may take things one step further and advocate for your brand on your behalf, becoming the elusive “brand ambassadors” companies are always talking about.
Lastly, by offering something of real value, your visitors are much more likely to part with whatever information you IT Numbers need to begin qualifying them as a viable lead, the first stage in the demand generation process. 2. Provide a Free Tool, App, or Resource One of the most effective ways to create a successful demand generation campaign as a new brand is by offering a free tool or resource. Demand generation AdWords Performance Grader WordStream implemented this strategy back in 2011 when we launched the AdWords Performance Grader. This completely free tool has not only proven a remarkably strong demand generation tool, but also helped thousands of advertisers audit their PPC accounts and take action to improve the strength of their campaigns.
This reinforces our first strategy of giving away your best stuff, and makes WordStream a valuable resource for advertisers. Over the years, we’ve graded billions of dollars in AdWords spend (and now Bing Ads, too), which has helped us strengthen and solidify our position as one of the PPC industry’s most trusted go-to resources for PPC help, advice, and news. Of course, developing a free tool (or app) isn’t cheap, and there are overheads you’ll have to consider, such as development budgets. to the value the AdWords Performance Grader has offered advertisers, and its place in our own demand generation strategy.
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