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Market segmentation and targeting . What segmentation strategies do modern marketers use? Which segmentation tools seem to be more effective than others? Is it crucial to create different content for different customer segments?
How do companies choose a pricing strategy? What is the product development process (you can choose a specific niche to narrow your focus)?
Marketing Ethics and Social Responsibility . Analyze how misleading claims, hidden c level contact list costs, and exploitative practices affect consumer trust and well-being. Explore the ways in which ethical marketing creates transparency and fair relationships with consumers. You can also discuss the ethical implications of data collection and targeting in marketing campaigns.
Mistakes to avoid
Udemy
Source: Udemy
Biased data collection or analysis. Be objective and avoid collecting or interpreting data with bias. Double-check the information you intend to include in your project by using multiple sources.
Poorly structured document. Organize your document logically and ensure that the arguments flow smoothly. Write down all the points you want to include and then prioritize them based on their relevance and correlation.
Ignore limitations. Acknowledge the limitations of your research and suggest directions for future studies. It's difficult to imagine a research study without limitations. Therefore, if you believe there are none, reexamine your conclusions.
Skip the proofreading section. It's important to avoid typos and grammatical errors in your work, as they can undermine your professionalism. If you don't want to spend time editing and proofreading your project, you can hire a qualified editor to do it for you.
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