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Large companies can also benefit from it when conducting marketing campaigns that require a degree of secrecy to create buzz in the community before launching the campaign. Read also about: Marketing campaigns strategies? It is worth noting that secret marketing or invisible marketing is called guerrilla marketing because it is similar to unconventional wars in which each party uses irregular elements, secret agents, etc. Although this may seem strange, this approach to marketing is effective and has a great influence on behavior. The consumer, and these are some of his strategies: 1- Advertising spies It means secret ads in which brands pay influencers to recommend their products to the audience or segment that follows the influencer, while emphasizing that the recommendation is a paid advertisement. 2- Product placement Product placement means displaying the product.
You have certainly encountered one day when watching a movie that the actor uses a specific product, such as brushing his teeth with a well-known toothpaste, and then the product is displayed secretly in a movie, salon, or in real-life events and shows. 3- Buzz Oman Phone Number Data marketing Buzz marketing is a marketing approach that targets a large segment of the public to create some kind of hype around a product or service or to create widespread buzz around a commodity being promoted. This is done informally to influence the customer directly or indirectly and stimulate their purchasing motivation. 4- Celebrity endorsements In this approach, marketing is used by influencers or public figures to talk about a product or present a real-life experience for use in interviews, informal conversations, or through their pages on social networks.
Social verification It is also called secret or ghost writing, in which companies publish positive reviews and evaluations of the company on more than one website. What are the steps for preparing a successful secret marketing plan? There are some main steps to prepare a successful Secret Marketing plan, and this is an explanation of them: 1- A sound understanding of what you are presenting First of all, you must have a deep knowledge and understanding of your products, and be familiar with the resources and capabilities of the products. When a complete and proper understanding is achieved, it is easy to design the appropriate marketing style for them. The marketer will not be able to promote a product secretly if the company is not able to understand the nature of its products and their value. . 2- Determine the target market.
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