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The speed of loading elements on the website is particularly important because Google wants to recommend to users websites that open as quickly as possible on every type of device (mobile/desktop). Choosing an SEO-friendly theme The WooCommerce theme will determine how your online store looks. Appearance plays an important marketing function and can affect the conversion rate. Therefore, it is worth choosing an aesthetic solution, tailored to the industry and user-friendly , but at the same time remembering about SEO . The theme cannot burden the website because it will unnecessarily extend the loading time of the displayed content, which is a huge obstacle to positioning the store on WooCommerce.
Choosing an SEO-friendly theme Installing the Yoast SEO or All in One SEO plugin Once your WooCommerce store is up and running, you can use almost exactly the same plugins as you would with a standard WordPress site. In terms of SEO, it is worth choosing one of two popular Email Data plugins: Yoast SEO or All in One SEO . Both solutions have a similar range of functions, so familiarize yourself with them to make the decision that is right for you. Secured with an SSL certificate Secured with an SSL certificate The SSL certificate ensures the security and confidentiality of the transmitted information. It should be implemented in an online store where transactions are made and sensitive data addresses, telephone numbers, names) are processed.

The presence of an SSL certificate changes the domain address to HTTPS. Additionally, the "Unsecured" entry disappears from the browser. Keyword research Keyword research Positioning online stores requires proper keyword research. This is a process of verifying what exact phrases are often searched by users. WooCommerce is then optimized so that the website is visible for exactly these phrases. This is how you build organic traffic from the search engine. When positioning your store on WooCommerce, it is worth using specialized tools that allow you to conduct keyword research.
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