The bad news is that some of your competitors have their attention

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So how do you gain a competitive advantage and “steal the hearts” of your potential customers? Imagine that your burrito business and your competitor's down the street have employees twirling signs in front of their establishment. These employees are responsible for holding a large sign to direct road traffic to your respective stores. Your competitor's employee simply stands on the side of the road and holds a sign with the name of their company. Your employee, on the other hand, is not content to sit on the sidelines.


No one would use Google to search if the consumer did not feel that the results displayed were of good quality. So, that same ease of use that you feel as a consumer when using a search engine can be anticipated by businesses and leveraged to highlight their brand, products and services. Now Australia Phone Number Data let's imagine that instead of desperately looking for a burrito at 11 p.m., you are a burrito seller who is just as excited to look for customers late at night.



If you do it right, you can take advantage of a number of local SEO ranking factors that can make your business appear higher in search engine results when users perform location-based searches. How does local SEO work? Basically, a local SEO search works like any other search. Once you enter your search phrase, Google analyzes its index to provide you with the most relevant results possible for your query.